"Middle finger to the sky with my head held high", who doesn't know the famous song by SERA? Every day on the radio, SERA scores hit after hit. 

A look into the day of our designer Lars….. A designer works together with the marketing team to review the current corporate identity and branding, as well as the goals and target audience of a company. What do we really want to convey and how can we visualize this, thinking out-of-the-box?

The designs are presented and, if enthusiastically received, are placed on the clothing that was selected beforehand. First digitally. The designs are saved in separate files, sorted by color. These colors are printed on special printable sheets. The designs are then plotted from the sheets, and the design that needs to be printed remains.

The prints are pressed and the shirts can be worn with pride!

Author: Ismay Polack