Untied has started the new year off right! While most people traditionally ring in the new year with a refreshing dip from the beach, we decided to give this tradition an extreme twist. Not from the beach in Scheveningen, but straight from an airplane!

We wanted to start the year with the ultimate stunt. Our team is known for our groundbreaking approach, so this idea fits us perfectly. Still, the announcement caused surprised faces within our team. Some thought it was a joke, while others couldn’t believe we were actually planning to jump out of a plane: "Jumping out of a plane for work? That’s bizarre!"

This New Year's Dive not only marks a unique start to the year, but also shows that Untied is pushing boundaries. Our entire team is being prepared to think beyond limits. Untied is a brand in development that challenges the established order. A brand with which we are always looking to push the envelope. This is a very good example of that.

The campaign showcases our bold and creative ideas, an opportunity to promote our brand, strengthen our team even further, and demonstrate that creativity and innovation are at the core of who we are at Untied. This New Year’s Dive was just the beginning of what we will achieve this year. The inevitable question is: how do you make your brand stand out today?

Curious about how this leap went? Watch the video on our YouTube channel @Get-Untied!

Author: Ismay Polack